Pixel Technology Slashes TV Display Power Consumption
By Mat Dirjish
Realfiction claims its ECHO directional pixel technology can reduce power consumption of TV displays by as much as 80%. In principle, directional pixel technology enables single pixels in a display to direct differentiated light toward viewers’ left and right eyes. Adding eye-tracking and multiplexing technologies makes viewing full 3D possible.
For example, full integration of ECHO in an OLED display will allow multiple users to move around the same display without wearing any glasses. Each user experiences his or her own 3D perspective on the image and can interact with the content in real-time.
According to Realfiction, conventional TV screens use power to fire millions of small pixels that make up a single image. As each pixel continuously shines its light in all directions, only a tiny fraction of the light will hit viewers’ eyes, leaving the additional light and electricity wasted. Using directional pixel technology plus eye tracking, ECHO directly addresses this problem by pixels solely emitting light needed to target a viewer’s eyes, thereby significantly reducing power consumption. Notably, ECHO technology is so precise in targeting viewer’s eyes that it works even if the viewer is moving in front of the screen.
With the discovery of ECHO’s power reduction principle, the technology is poised to change the current global display market more rapidly than original plans with 3D. One possible scenario for fast market adoption could be to license the core technology behind the add-on power reduction to key industry manufacturers of commercial TV displays. For greater illumination and spec, checkout Realfiction ECHO directional pixel technology.